By Sharon A.M. MacLean who invites your comments following this blog. You can also find more modern marketing strategies for business here. Last week, I was asked by a young marketer about the word “persona”.
By Sharon A.M. MacLean Last week’s blog confirmed that email isn’t going away anytime soon and blogs top the list of social selling tactics. The findings arose from Michael Stelzner’s Social Media Examiner when they
By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media
By Sharon A.M. MacLean Many companies still struggle with social media strategies for their business and brands, especially when it comes to a crisis. We’ve had our fair share of calamities over recent days
By Sharon A.M. MacLean Business people often dread creating the constant stream of copy that’s needed to tell their company story online. It’s like facing the dragon with an insatiable appetite. A reported 54%
By Sharon A.M. MacLean One of the best lessons I learned from my days fundraising and direct response marketing—before magazine publishing—was the value of a good database. . I call them Smart Lists. It
By Sharon A.M. MacLean I learned this first, big lesson the hard way: Keeping up with shiny new tools on the Web will overwhelm you and blow your budget. Commit to what works best for you.