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Direct marketing for the digital age

A 100-year-old marketing technique—upgraded for the digital world

by Sharon MacLean Direct Response Marketing, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Telemarketing
By Sharon A.M. MacLean You probably avoid doing direct mail. You might think: 1. it’s too expensive; 2. you can’t track its effectiveness; 3. it’s too hard; 4. it’s time-consuming; 5. you need special
February 3, 2014
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