Influence = Audience reach (#of followers) x Brand Affinity (expertise and credibility) x Strength of Relationship with Followers. ~Kyle Won

By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency.  “Can you help

By Sharon A.M. MacLean It’s been five years since I sold my print magazine.  I’m excited to get back in the game with a weekly Digital Marketing column for Troy Media, an innovator in

By Sharon A.M. MacLean Grocery store tycoon Teresa Spinelli is a role model for women in business–- men, too. I remember meeting Teresa for the first time nearly 13 years ago in the summer

By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  Last week, I was asked by a young marketer about the word “persona”.

By Sharon A.M. MacLean You probably avoid doing direct mail. You might think: 1. it’s too expensive; 2. you can’t track its effectiveness; 3. it’s too hard; 4. it’s time-consuming; 5. you need special

Beware the Chicken Little Syndrome By Sharon A.M. MacLea 1. Go mobile or go home Six years ago, in 2008, I kept running into the new Apostles of Social Media who wailed that traditional

Did they come true?  by Sharon A.M. MacLean  New predictions for digital marketing hits and misses are out now. HubSpot leads the way with their forecasts. This visionary company follows the likes of MOZ

By Sharon A.M. MacLean Business people often dread creating the constant stream of copy that’s needed to tell their company story online. It’s like facing the dragon with an insatiable appetite. A reported 54%

By Sharon A.M. MacLean I’ve always loved direct response marketing for its hard core results. We were never flummoxed by vague outcomes like in mass media advertising. Direct marketing designed to make sales and