By Sharon A.M. MacLean who invites your comments following this blog on social media tools.  You can also find more modern marketing strategies for business here. My spidey senses are tingling. Business owners everywhere are waking

Business leaders and entrepreneurs who’ve decided to bring in social marketing soon learn about the need for third party tools. In the case of Twitter for business development, I’ve tested and bought services for

It happened to me eight years ago. The magazine I owned dropped 75% sales in January 2009 amidst a perfect storm sparked by the U.S. financial crisis and the arrival of Internet advertising. Print budgets

By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  CEOs finally are deciding to engage online and in social media. Much has

If you don’t have a policy, your lawyer’s hands are tied

LinkedIn Groups are very different from Vertical Networks

By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  bit.ly/1JuaV8k  “You need articles for the website?” pressed the CEO. “Words are cheap;

Social media finally made it to the agenda—in some board rooms.

By Sharon A.M. MacLean It’s election time 2015. Politicians are going to the polls and candidates need to launch their campaign in record time. Signs must be ordered, volunteers recruited, and constituent policies distilled

By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency.  “Can you help