social media Archives - Page 2 of 3

12 Hard-earned lessons for 2015 from social media stars–and Me!

by Sharon MacLean Blogs, Email Automation, Marketing

By Sharon A.M. MacLean By now, you’ve laboured over new business goals for 2015 and crunched budgets to exceed last year’s results. Maybe you’re opening a grocery store in SE Calgary like my friend,

January 21, 2015

Persona: The online version of your target market

by Sharon MacLean Blogs, Create Content, Marketing, Online Marketing, Personas

By Sharon A.M. MacLean who invites your comments following this blog. You can also find more modern marketing strategies for business here. Last week, I was asked by a young marketer about the word “persona”.

January 14, 2015

The influential world of blogging and influencer marketing

by Sharon MacLean Blogs, Communications Marketing, Company Blogs, Create Content, Influencer Marketing, Marketing, Media Relations, Public Relations, Publishing, Sales, Social Media

By Sharon A.M. MacLean We know now that creating content, especially blogs, tops the list of every how-to strategy for marketing online. You’ve got a few choices: You can publish your own blog, infographic,

December 17, 2014

How to get a 49% email open rate

by Sharon MacLean Communications Marketing, Create Content, Direct Response Marketing, Email, Email Automation, Marketing, Online Marketing, Publishing, Sales, Social Media, Twittter, Videos

By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s. Both methods have been used diligently in my career. Newsletters certainly

December 3, 2014

Email is your endgame in business– every time

by Sharon MacLean Blogs, Communications Marketing, Company Blogs, Create Content, Direct Response Marketing, Email, Email Automation, Marketing, Online Marketing, Publishing, Social Media, Uncategorised

By Sharon A.M. MacLean Last week’s blog confirmed that email isn’t going away anytime soon and blogs top the list of social selling tactics. The findings arose from Michael Stelzner’s Social Media Examiner when they

November 26, 2014

Email and blogs win the day: 2014 Social Media Industry Report

by Sharon MacLean Blogs, Email, Marketing, Online Marketing, Sales, Social Media

By Sharon A.M. MacLean Email isn’t going away anytime soon and blogs tops the list of social selling tactics. These are findings released by Michael Stelzner’s Social Media Examiner when they surveyed 2800 marketers

November 20, 2014

Want to market online? Think like a publisher.

by Sharon MacLean Communications Marketing, Create Content, Marketing, Publishing, Sales, Uncategorised

By Sharon A.M. MacLean I can feel the agony on the part of my clients when it comes to marketing themselves online. Especially when I talk about the need for creating content. Many of

September 18, 2014

Where’s the evidence for social selling? Look here!

by Sharon MacLean Communications Marketing, Create Content, Direct Response Marketing, Email Automation, Event Marketing, Marketing, Online Marketing, Public Relations, Publishing, Sales, Social Media, Twittter

By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social

September 3, 2014

Event promotions: New vs old ways

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Direct Response Marketing, Email Automation, Event Marketing, Marketing, Media Relations, Online Marketing, Public Relations, Publishing, Sales, Social Media, Special Events, Twittter, Videos

By Sharon A.M. MacLean You have a big event planned seven months down the road. The inspiration for hosting the occasion is genius, hundreds of people are expected, and you have confidence the media

August 11, 2014

Build a Profitable Blog

by Sharon MacLean Communications Marketing, Company Blogs, Create Content, Email Automation, Marketing, Publishing, Sales, Social Media, Twittter, Videos

By Sharon A.M. MacLean You’ve written 52 blogs, so far. You sat down every Sunday to faithfully compose your best thoughts that illustrate the advantages of your whatsit. Does anybody care? How do you

July 30, 2014