By Sharon A.M. MacLean In short, social selling is the sales technique that builds relationships using online media. And, yes, it works. Canada’s #1 LinkedIn expert Melonie Dodaro recently gathered four dynamic women to

By Sharon A.M. MacLean Many companies still struggle with social media strategies for their business and brands, especially when it comes to a crisis.  We’ve had our fair share of calamities over recent days

By Sharon A.M. MacLean “The event’s next week and we have 120 tickets left to sell.” Award-winning broadcaster/producer Lesley MacDonald and board member Era Rowles are on the horn with me 9 days before

Did they come true?  by Sharon A.M. MacLean  New predictions for digital marketing hits and misses are out now. HubSpot leads the way with their forecasts. This visionary company follows the likes of MOZ

By Sharon A.M. MacLean I’ve always loved direct response marketing for its hard core results. We were never flummoxed by vague outcomes like in mass media advertising. Direct marketing designed to make sales and

By Sharon A.M. MacLean One of the best lessons I learned from my days fundraising and direct response marketing—before magazine publishing—was the value of a good database. . I call them Smart Lists. It

By Sharon A.M. MacLean Social media became the answer to a world of people demanding to be heard. Let’s back up. How does social media compare to broadcast media, anyway. Broadcast media (TV, newspapers,