By Sharon A.M. MacLean who invites your comments following this blog.  You can also find more modern marketing strategies for business here.  bit.ly/1JuaV8k  “You need articles for the website?” pressed the CEO. “Words are cheap;

By Sharon A.M. MacLean I’m hearing this lately: “Our website isn’t performing…we don’t get any leads…prospects never contact us, let alone customers.” The message hits close to home for many businesses. Website owners often

By Sharon A.M. MacLean Still not convinced that social enterprise adds to your bottom line? You’re not alone. “Only 52% of companies say that executives are informed, engaged, and aligned with their company’s social

By Sharon A.M. MacLean Last week’s blog confirmed that email isn’t going away anytime soon and blogs top the list of social selling tactics. The findings arose from Michael Stelzner’s Social Media Examiner when they

By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media

By Sharon A.M. MacLean In short, social selling is the sales technique that builds relationships using online media. And, yes, it works. Canada’s #1 LinkedIn expert Melonie Dodaro recently gathered four dynamic women to

By Sharon A.M. MacLean Many companies still struggle with social media strategies for their business and brands, especially when it comes to a crisis.  We’ve had our fair share of calamities over recent days

Beware the Chicken Little Syndrome By Sharon A.M. MacLea 1. Go mobile or go home Six years ago, in 2008, I kept running into the new Apostles of Social Media who wailed that traditional

Did they come true?  by Sharon A.M. MacLean  New predictions for digital marketing hits and misses are out now. HubSpot leads the way with their forecasts. This visionary company follows the likes of MOZ

By Sharon A.M. MacLean Social media became the answer to a world of people demanding to be heard. Let’s back up. How does social media compare to broadcast media, anyway. Broadcast media (TV, newspapers,