By Sharon A.M. MacLean It’s been five years since I sold my print magazine.  I’m excited to get back in the game with a weekly Digital Marketing column for Troy Media, an innovator in

By Sharon A.M. MacLean I’m hearing this lately: “Our website isn’t performing…we don’t get any leads…prospects never contact us, let alone customers.” The message hits close to home for many businesses. Website owners often

By Sharon A.M. MacLean I’ve been thinking a lot about newsletters and automated email marketing that evolved from direct mail in the 80s.  Both methods have been used diligently in my career. Newsletters certainly

By Sharon A.M. MacLean I can feel the agony on the part of my clients when it comes to marketing themselves online. Especially when I talk about the need for creating content. Many of

By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media

By Sharon A.M. MacLean In short, social selling is the sales technique that builds relationships using online media. And, yes, it works. Canada’s #1 LinkedIn expert Melonie Dodaro recently gathered four dynamic women to

By Sharon A.M. MacLean Many companies still struggle with social media strategies for their business and brands, especially when it comes to a crisis.  We’ve had our fair share of calamities over recent days

Beware the Chicken Little Syndrome By Sharon A.M. MacLea 1. Go mobile or go home Six years ago, in 2008, I kept running into the new Apostles of Social Media who wailed that traditional

By Sharon A.M. MacLean I’ve always loved direct response marketing for its hard core results. We were never flummoxed by vague outcomes like in mass media advertising. Direct marketing designed to make sales and