Business leaders and entrepreneurs who’ve decided to bring in social marketing soon learn about the need for third party tools. In the case of Twitter for business development, I’ve tested and bought services for

By Sharon A.M. MacLean Rinnnnnng! “We’re registered for the big IBM conference at Las Vegas in six weeks and we don’t have a social profile,” said Blaine McGillivray with some urgency.  “Can you help

By Sharon A.M. MacLean Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media

By Sharon A.M. MacLean In short, social selling is the sales technique that builds relationships using online media. And, yes, it works. Canada’s #1 LinkedIn expert Melonie Dodaro recently gathered four dynamic women to

By Sharon A.M. MacLean “The event’s next week and we have 120 tickets left to sell.” Award-winning broadcaster/producer Lesley MacDonald and board member Era Rowles are on the horn with me 9 days before