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  1. Great guidelines for social media use with employees. I personally have never had a problem, but have always found if you communicate upfront what is expected it’s makes for a much smoother relationship

    1. You got it about smooth communication. So important to steer away from the silos where information is controlled for selfish reasons.

  2. This is such a very important part of creating your social media strategy. Many businesses fail to realize the importance of having the plan in place before the need arises to actually use it. Great advice. Great post.

    1. Thanks, Lisa. I think the organization that implements this type of strategy pulls out front of the competition.

  3. Fascinating post, Sharon. I like IBM and the Gap’s policies. I do disagree, however, that employers should monitor their employees’ personal social media accounts. Personal means personal. It’s easy enough to do a search to find all mentions of a company without overstepping.

    1. You’re right, Carol. There’s a working model somewhere here–probably in the middle. Not everyone will agree.

  4. Thanks for getting me thinking on this!

    1. We’re in a world full of new ideas!

  5. Luckily, I’m the only person in MY company 😉
    As for my day job, it seems that the policy is just one word: NO.

    1. It’s even easier for our solopreneurs, Natalie. We can ask our best clients, partners and champions to work this way

  6. Like you mention… I think it is great to empower your employees to post on behalf of the company or talk it up… but it clearly has to be communicated from the beginning of what is expected and what is allowed v what is not… that will make a world of difference.

    1. It will take time to adapt to this way of thinking, Kristen. Not going to happen anytime soon –but really good for those who jump onboard now.

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