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  1. Great insight to deepen the level of communication. I have not hired people based on their social media profile. Clear expectations are crucial. Leading by example was my favorite part! #crucial

    1. Thanks, Kristen. methinks this is a wide open space to build a business.

  2. I used to work for a government agency. I doubt they have any social media policies in place. Seems like a great opportunity for corporate to hire highly trained people.

  3. Things are changing dramatically for all businesses and the ones that will survive will master social media, no doubt about it.

  4. Great point to have a social media policy in place — and communicate it to everyone. How will you handle negative feedback? What, exactly, is a crisis in your business? It’s important to have this policy in place before you need it.

    1. This might be a great policy to write up for all those female execs, Jackie.

  5. Love making the employees your champions as they are the customer facing ones.. the front lines. I have to admit that I usually reach out on Twitter with complaints or tech issues first, they usually have folks manning them more diligently there. Companies need to get on board, for sure. Great post!

    1. Thanks, Kristen. There’s much for us to teach big companies on how to gain fan support from their very own employees!

  6. Very interesting article Sharon. It appears that some companies just haven’t gotten the news that social media is not only here to stay, but that their company and brand are magnified because of it. Either in a good way or a bad way. My understanding was that most large brands have someone who is the face and voice of the company on social media, however, reading this, its sounds like it’s becoming more important to get your entire team on board and plan your social media strategy from the bottom up. A strategy that is inclusive rather than selective. As I haven’t worked for a large company for a long time, it is definitely a new era for brands wanting to make a positive impact to build a loyal tribe.

    1. It’s almost the complete opposite of what we knew, Beverely. We used to have that single spokes person but, today, it’s almost fruitless to go agains the wave. Yes -be inclusive!

  7. oh yes, I remember that HMV scandal… laugh, how do we turn Twitter off 🙂

  8. My husband started his business in 1994 and has a very difficult time embracing social media. He understands it is not going away and will only gain in it’s importance with regard to consumer decision making but the investment of dollars is still something he can’t wrap his head around. We are doing it but definitely at a pace he can handle 🙂

    1. Your husband is among many who still do not appreciate social media, Beth. it’s still eary daze with a BIG need for us to help everyone get on the fast-moving train!

  9. Great article. I still sometimes meet corporate businesses that think the best way to control social media is to ban their staff from using it during work. As if that’s going to help! The answer has to be with educating their staff – both on best practices for social media and also the vision for the future of their company. Get staff on-side. Let them be your advocates. Get involved in discussion and don’t just try to bury it! Top tips Sharon.

    1. Thanks, Clive. You just described a masterful plan!

  10. Excellent article. It is so easy to forget how quickly people post and tweet and the impact it can have on reputation. Keeping this article.

    1. Every action we take online affects our reputation, Ginny.

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